How to use Amazon Fire TV Stick in Hong Kong

Hong Kong Fire TV Stick

If you’ve got an Amazon Fire TV Stick and you’re in Hong Kong then you’ll already know that the majority of apps are blocked.

In this guide, I’ll be showing you how you can use your Amazon Fire TV Stick in Hong Kong.

Either the big brother Fire TV or the smaller edition Fire TV Stick. For this, you’ll need an app known as a VPN. A VPN app will allow you to unblock most of the apps on your Amazon Fire TV Stick and use them in Hong Kong.

So read on below to find out how you can use any region Amazon Fire TV Stick in Hong Kong.

What you need to use the Fire TV Stick

To use your Fire TV or Fire TV Stick in Hong Kong you need to get a VPN app.

Before there wasn’t much support for the Amazon devices but now there are a handful of VPN companies who support the devices.

A VPN app allows you to trick the Fire TV Stick into thinking you’re in another country. So if for example, you have a Fire TV Stick from the UK you can use a VPN app to trick the Fire TV Stick into thinking you’re in the UK.

The result being that most apps will be unblocked in Hong Kong allowing you to use the device the same as in its intended country.

I recommend using ExpressVPN on your Fire TV Stick but there are other good choices too such as NordVPN and CyberGhost VPN.

ExpressVPN works with slightly more apps than the competition and they’ve got a huge 30-day money-back guarantee giving you loads of time to test it to see it working.

Follow the steps below to find out how to use the VPN to unblock your Fire TV Stick in Hong Kong.

Steps to use the Fire TV Stick in Hong Kong

You’ll need to select one of the recommended providers from above. I’ve been using ExpressVPN and so my example below is following the steps for their service.

It is however an almost identical process using one of the other providers too so you can adapt the steps below.

How to use the Amazon Fire TV Stick in Hong Kong:

  1. Visit the ExpressVPN website and sign up for their service. Note: Their 12-month package includes 3 FREE months.
  2. Go to your Amazon Fire TV / Stick and search ‘ExpressVPN’.
  3. Select to ‘Install’, ‘Download’ or ‘Get’ the app.
  4. Go back to the main screen on your Fire TV / Stick and click the newly installed ExpressVPN app.
  5. Enter your login details.
  6. Press ‘Choose Location‘.
  7. Then select the country your Fire TV / Stick was purchased in, eg; ‘United Kingdom‘.
ExpressVPN Amazon Fire Stick

ExpressVPN lets you watch a Fire TV / Stick in Hong Kong.

It will take around 30 seconds or less for the ExpressVPN app to get you connected to the country you selected.

Once it’s connected just click the ‘Home’ button on your Amazon remote control and you’ll then be able to use most of the apps on your Fire TV or Fire TV Stick as if you were in the United Kingdom or wherever you purchased your device.

Unfortunately, one app that doesn’t work is Amazon Prime. However, most other apps such as Netflix, BBC iPlayer, NBC Sport, ITV Hub and more will work fine.

It’s also worth playing about connecting to different countries for use with Netflix as you can find different and greater content.

30-day money-back guarantee

Alternative VPN providers

It used to be the case that only 1 or 2 VPN providers offered dedicated apps for the Amazon Fire TV and Fire TV Stick but in recent months this has changed.

There are now around 5-6 leading VPN services which directly support the Fire TV and Fire TV Stick devices with dedicated apps.

It’s important to choose one of these providers because without offering a dedicated Amazon app you’ll need to go through a lengthy and complicated manual set-up process.

All these following providers now offer dedicated and easy to use Amazon apps so if you want to shop around then choose one of these:

  1. ExpressVPN – Recommended
  2. NordVPN
  3. CyberGhost VPN

To process is pretty much the same regardless of which provider you sign up for. So simply choose one of the above, sign up and follow the instructions from the section above in this guide.

How does the VPN work and is it even legal?

The first thing to clear up is, Yes, VPN apps are completely legal.

Their purpose is to help you protect your privacy online and one of the ways in which it does this is by letting you hide your location.

So there’s no need to panic that you’re doing anything ‘dodgy’ or ‘sketchy’ by using a VPN.

How a VPN actually works is really easy to understand.

When you use your Amazon Fire TV or Fire TV Stick the apps you use can determine your physical location from your internet connection.

A VPN works by sending all of your data via another location first before sending it to the apps that you’re using.

So for example if you’re in Hong Kong and you’ve got a UK Fire TV or Fire TV Stick your requests first get sent to the UK with the VPN and then on to the app you’re using.

The app only ever sees a request from the UK and the VPN does all the hard work sending it back to you in Hong Kong.

30-day money-back guarantee

Amazon Fire TV Stick generation 1 issues

If you’ve got an Amazon Fire TV Stick and it doesn’t have ‘Alexa Voice’ at the top of your remote control then unfortunately VPN services won’t work with your device.

You can tell by looking at the top of your Amazon remote control and looking for the little microphone button. If it’s not there then this solution won’t work for you.

Generation 2 Firestick


To use the Amazon Fire TV or Fire TV Stick in Hong Kong you’ll need to sign up for a VPN service.

There are now a handful of good providers which support the devices and I’ve listed them earlier in this guide. My recommendation is to use ExpressVPN as they work slightly better than the competition.

They’ve also got a 30-day money-back guarantee in case you change your mind or can’t get it working.

Click the button below and sign up for ExpressVPN, download their app onto your Fire TV or Fire TV Stick and then connect to the UK or the country you purchased your device in.

Now enjoy watching your favourite apps in Hong Kong on your Fire TV or Fire TV Stick.


Ready to get a VPN? Try our recommended VPN service provider

  • Unblock and watch all apps
  • Easy to set-up and use
  • 30-day money-back guarantee

What have you mostly been wanting to watch on your Fire TV or Fire TV Stick in Hong Kong? I would love to know so why not post in the comments section below?

Author: Christopher Seward

Having used the internet since 1994, Christopher launched one of the very first VPN comparison websites in 2013. An expert in the field his reviews, testing and knowledge have helped thousands of users get the correct VPN for their needs.


  1. Josh

    You may have snubbed some other cool VPNs for Amzn fire stick

  2. Tristan

    Do you need to install the VPN app prior to leaving the UK or will it be ok installing it in HK?

    • Hi Tristan,

      It’s better if you can install it in the UK but you shouldn’t have any issue installing in Hong Kong because the VPN apps are available in all markets.

  3. Alastair

    Do you need to reset your amazon account somehow or open a new one? I have followed all the instructions to the letter and still can’t watch BBC player, ITV player etc. Does Amazon somehow know I am in Hong Kong?

    • Hi Alastair,

      Where did you buy your Fire TV / Stick? Also which VPN service have you signed up for?

      ITV Hub (Player) works through the app fine but for BBC iPlayer you’ll need to use either Silk Browser (now know as ‘Internet’) or download the FireFox app and then visit the BBC iPlayer website directly.

  4. Malkit Valtoha

    no need to install vpn, just go to and go to manage my content and devices, then go to refrences and change your country

    • Christopher Seward

      Sadly though that doesn’t work. Most apps are region restricted like BBC iPlayer, Netflix, ITV Hub, NBC Sports and most others. Changing country is fine but when you go to play anything it will either not play or tell you that you’re not in the correct region.

Leave a Reply

Your email address will not be published. Required fields are marked *